This, by the way, is a core problem manifested in the popular strategy tool called the OGSM—which stands for Objectives, Goals, Strategy, and Measures. As I have discussed before in this series, P&G ...

Alex Brueckmann is the Wall Street Journal bestselling author of "The Strategy Legacy" and CEO of Brueckmann Strategy Consultants Ltd. Every year, executive teams around the world spend months ...

Forbes contributors publish independent expert analyses and insights. Dev is the CEO of Jump, the strategy firm for future-focused leaders. Next week, somewhere in Scottsdale or Palm Beach, a group of ...

Opinions expressed by Entrepreneur contributors are their own. Most business owners overcomplicate marketing, leading to greater cost and more wasted time. Simple marketing strategies often outperform ...

To achieve success, organizations of all sizes across industries need to be adaptable to change. While change is constant in almost every organization, managing change is easier said than done.

Many companies rush into AI initiatives without identifying specific problems to solve, leading to wasted resources and failed projects. Companies often assume their data is ready for AI when it isn’t ...

Whether you call your SEO efforts a strategy, campaign, or channel, many SEO programs start strong but slowly drift. That could be in the form of reports getting routine, dashboards taking over for ...