Amazon is using AI to recommend music, find damaged products — and make sure your new shirt fits.

Amazon introduced Rufus, a consumer chatbot which uses artificial intelligence to provide a personal shopping assistant to customers. It is Amazon’s effort to catch up with the tech industry and ...

On Thursday, Amazon.com Inc. (NASDAQ:AMZN) CEO Andy Jassy spoke about how its AI-powered shopping assistant, Rufus, is improving search, personalization, and the overall shopping experience. What ...

Amazon Rufus offers an even-handed response to one of the most divisive questions in tech. Click to enlarge. (GeekWire Photo / Todd Bishop) Searching on Amazon for a trainer to convert my road bike ...

Amazon.Com Inc (NASDAQ:AMZN) has made Rufus, its AI-powered shopping assistant, available to all U.S. customers in the Amazon Shopping app. Rufus aims to help users save time and make informed ...

Rufus in the Amazon app can track the price of any item and can even 'Auto Buy' for you if you’re a Prime member Turn on Amazon app notifications, open the product page, tap “Ask Rufus,” set your ...

Shopping can be tough if you don't already know what you want. Even if you do know, it can be hard to get all the details while sifting through thousands of reviews or digging through product specs.

In late 2024, Amazon introduced Rufus, a generative AI chatbot that helps people shop. It was a curious move for Amazon since the company already has Alexa, which has become a household name at this ...

Last month, Amazon announced that it'd launch a new AI-powered chatbot, Rufus, inside the Amazon Shopping app for Android and iOS. After a few days' delay, the company began to roll out Rufus to early ...

Amazon on Thursday unveiled Rufus, a new shopping assistant powered by generative artificial intelligence (AI) that can answer customers’ questions and make recommendations based on their preferences ...