Adobe said Monday that it has signed a deal to acquire marketing software firm Workfront for $1.5 billion. Adobe plans to integrate Workfront's capabilities with Experience Cloud, its platform focused ...

(Bloomberg) -- Adobe Inc. said it will acquire Workfront Inc. for $1.5 billion to add a collaboration tool to its marketing software, providing expanded offerings during a pandemic that has forced ...

This week, Adobe has acquired Workfront in a $1.5 billion acquisition, Terminus Acquired GrowFlare and more from the world of customer experience and marketing. Adobe made its latest ...

The new tool, which includes a generative AI assistant, lets customers create a “marketing system of record,” the company says. Adobe has introduced a new Workfront feature that it claims will ease ...

Adobe Inc. announced today it has inked a deal to acquire the marketing software company Workfront Inc. for $1.5 billion. The company, which sells cloud-based software for creatives and designers, ...

Workfront’s high price is justified by powerful features and flexible third-party integrations. There’s no question that Workfront makes it easier to keep your organization running smoothly. Why you ...

The software giant is essentially buying one of its business partners. The two companies are longstanding business partners. According to Adobe, it and Workfront -- which it describes as "the leading ...

Adobe announced it is acquiring Workfront Inc. for $1.5 billion to add a collaboration tool to its marketing software by fitting into its Experience Cloud. The deal is expected to close sometime from ...

Adobe Inc. said it will acquire Workfront Inc. for $1.5 billion to add a collaboration tool to its marketing software, providing expanded offerings during a pandemic that has forced companies to ...