Virtual try-on fashion and AR shopping are transforming the way people buy clothes online, solving fit issues and creating a personalized shopping experience.

Google is updating its augmented reality API by offering the ability for placing apps on vertical surfaces (like placing virtual artwork on a textured wall), and new tools for developers. But possibly ...

Augmented reality (AR) adds digital information to the real world. In contrast, virtual reality (VR) creates a completely new digitized environment. Augmented reality is easily accessible and ...

Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2025. Innovative organizations are finding ways to make ...

Advancements in computer technologies have enabled architects to model their designs with precision and detail. Augmented reality technologies have helped the industry leap ahead, giving practitioners ...

Virtual reality (VR) and augmented reality (AR) are important technologies that continue to evolve, grow, and integrate into the lives of our library users. VR is the immersion of a user into a ...