Google Analytics 4 (GA4) has been more than a migration; it is forever changing how both in-house and agency digital marketers use their analytics data to inform their campaigns and strategies.

Google Analytics 4, or GA4, is a fantastic tool for user-behavior analysis. It can provide all the data you need for tracking user interactions. But as you gather insights and make improvements to ...

Data analytics company Fullstory Inc. announced today that it had acquired Usetiful, an Estonian digital adoption platform startup known for deploying guides and surveys in applications, for an ...

Data science holds huge potential in healthcare, but many executives are unaware of the technology’s many capabilities and applications. There are four main analytics-based approaches in data science ...