As puberty starts earlier, glossy marketing targeting the 12-and-under set has driven tweens’ annual spending on skincare and beauty to $4.7 billion. For families deciphering what’s necessary and what ...

January 19, 2023 Add as a preferred source on Google Add as a preferred source on Google No, baby doesn’t need an antioxidant serum, but it’s never too early to start teaching about skincare and ...

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Select independently determines what we cover and recommend. When you buy through our links, we may earn a commission. Learn more. Not long ago, the internet was buzzing about “Sephora kids.” Not ...