Customer loyalty is declining—but ironically, some consumers are showing brand devotion by shelling out annual fees. In the early days of retail, customer loyalty was secured the old-fashioned way: ...

Loyalty programs are a common (and undeniably effective) tool for retailers to gather data and build customer lifetime value, but perhaps they’ve become a little too common. Companies often have a ...

Loyalty programs aren’t what they used to be —but retail experts say these six put the customer first instead of simply harvesting personal data.

Loyalty programs have long been a cornerstone of retail. They help brands retain customers, encourage repeat purchases, and build differentiation in crowded markets. Loyalty programs are also about ...

Today’s customers expect brands to recognize their preferences while offering a personal connection that feels genuine and tailored to their needs. A handful of companies have found a formula that ...

We all want to leave customers eager to share their exceptional experiences with our brands. But standing out from players like Netflix and Nike is no small feat. Companies thrive by creating ...

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. If you are a retailer, you probably already have a loyalty ...

LITITZ, Pa., Sept. 25, 2025 /PRNewswire/ -- Listrak, the person-first marketing automation platform built to drive measurable growth for today's leading retailers and brands, today announced that it ...