Most folks expect near-instant access to your website -- so much so that they become 32% more likely to leave your site after viewing a single page when loading time increases from one to three ...

Your prospective customers think so, too. In a world where attention spans are shrinking, even a one-second delay can lead to lost visitors, lower rankings, and missed revenue opportunities. Research ...

You click on a product page and wait seconds just to see the first image load. But why didn’t the image load? Because it might have been lazy-loaded. Lazy loading ...

A slow-loading website can drive visitors away — this is the essence of the 2-second rule. With attention spans shrinking, your website’s loading times and performance have never been more important.

A fast-loading website provides a good user experience and helps increase conversion rates. Google also recently updated its documentation to confirm that Core Web Vitals are used by its ranking ...