An overview of events you can track by default and how to set up custom events in GA4, along with suggested use cases for each. Google Analytics 4 (GA4) rebuilt the platform from the ground up with a ...

Chronicling is a brand-new event tracking app for iOS and iPadOS by Rebecca Owen. The App Store is full of apps for tracking everything from the very specific, like caffeine consumption, to apps like ...

Understanding how users engage with a website is essential for any business, especially when assessing the effectiveness of advertising efforts. To assist advertisers with this, Microsoft introduced ...

The Integrated Visual Augmentation System (IVAS) was a $22B project awarded to Microsoft in 2018 to develop Augmented Reality (AR) headsets for the US Army. As part of the funding, Microsoft was on ...

Most track and field events feature heats or some other form of qualifying ahead of the event final. This includes all races between 100m and 5,000m, jumping events and throwing events. The top three ...

No brakes, no gears - track cycling is a discipline blessed with a beautiful simplicity. Or, is it? Whilst the bikes might seem uncomplicated (until you've spent hours trackside debating gear inches), ...

There’s plenty to keep track of when it comes to Olympic track and field. From sprints to distance running to throwing and jumping, athletics is one of the signature Olympic sports. With each event ...