Hailey Bieber has been accused of cultural appropriation over her “brownie glazed lip” tutorial, with fans noting how this makeup look was first used by women of colour in the 1990s. In a video posted ...

What do Naomi Campbell, Cindy Crawford and Pamela Anderson have in common? ‘90s Supermodel Lips. And the look is making waves in 2025, and I couldn’t wait to try it out. While I combed through ...

The '90s are making a remarkable comeback in the beauty world, and the iconic lip glosses of the era are once again appealing to all generations. From extreme shine to decadent scents and iconic tubes ...

Every so often a newly coined beauty trend piques our interest and totally consumes social media. Recently it happened with 'siren eyes', not to mention 'strawberry legs'. This time around, it is the ...

This content is paid for by E.l.f. Cosmetics. Our editorial team independently selected these products and wrote this article. When you click on or buy through our links, we earn a commission. Learn ...

Deliberately darker lip liner–paired with a hit of high-shine gloss–is the beauty look that always circles back. Nostalgic images of the likes of Naomi Campbell, Iman, Pamela Anderson, Victoria ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. It can seem so easy to find a vampy shade of red lipstick ...